Driving 10x ROAS & Full Funnel Growth

Midwest Aesthetics needed consistent patient bookings but struggled with low visibility, inconsistent ad performance, weak SEO, and limited website traffic. Their digital foundation lacked clear tracking, optimized offers, and high-performing creative. They needed a repeatable system that generated cost-effective leads and long-term revenue across channels.

Role:

Media Buyer

Period:

Jan 2024-Current

Industry:

Medical Spa / Aesthetics

Challenges I Faced:

Limited Facebook Ads budget of only 1K per month

High cost per lead and inconsistent bookings

Weak SEO visibility and minimal organic lead flow

No tracking system to measure full funnel performance

My Approach

Paid Media Optimization (Meta Ads):

Built a full creative testing framework around treatment benefits, proof elements, and high-intent audiences. Optimized targeting, retargeting, CTAs, and landing flows to maximize lead volume on a tight budget.

SEO and Content Strategy:

Improved keyword targeting, added treatment-focused content, built local SEO optimizations, and improved site structure to lift organic visibility and conversions.

Google Business Profile Optimization:

Updated services, keywords, images, categories, and earned high-quality local signals to improve search and map ranking for treatment-based queries.

Analytics and Tracking:

Set up conversion tracking through Meta, GA4, UTM parameters, and website behavior reporting to measure real buyer intent and improve funnel accuracy.

Email and Newsletter Marketing:

Created monthly newsletters featuring education, value, and strong offers. Wrote subject lines and messaging that increased open rates above 70% and drove repeat patient revenue.

The Results:

$6

Cost Per Lead

10x

ROAS

70%+

Email Open Rate

6x

Increased Organic Traffic

Some Visuals Of My Work:

Quick Links

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