Helping Businesses Grow, One Ad At A Time.

Hi, I’m Juan Mata! a Paid Media Specialist.

Marketing Manager & Paid Media Specialist

I am a paid media marketer with experience managing more than 42K in monthly Meta, Google Ads, and Google Local Services budgets.

I optimize campaigns to improve ROAS, increase lead volume, and scale revenue. Over the past two years, I have improved funnels, increased conversion rates, and driven measurable growth for ecommerce brands and service based industries including financial services, safety training, education, and nonprofits.

Core Skills

Paid Media Management

Plan, launch, and optimize Google Search, Display, and Meta Ads campaigns with precise targeting, strong creative, and ongoing performance tuning to maximize ROI.

Email Marketing

I design and execute targeted email campaigns that inform, engage, and convert using list segmentation, personalized content, and strategic scheduling to boost open and click-through rates.

SEO Strategy

I conduct in-depth keyword research and competitive analysis to create on-page and technical SEO strategies, aligning content with search intent to improve visibility and drive qualified traffic.

Automation Workflows

I build automated sequences that nurture leads, re-engage inactive contacts, and streamline follow-ups, reducing manual effort while improving lead-to-customer conversion times.

Content Strategy

I plan and develop content that aligns with business goals and audience needs mapping topics to search intent, creating cohesive editorial calendars, and ensuring every piece supports the customer journey.

Funnel Optimization

I analyze every stage of the marketing funnel to identify drop-off points, then implement creative and technical improvements, such as A/B testing, improved CTAs, and form optimizations to increase overall conversion rates.

Certification & Education

Google Search Ads Certification

Validates my expertise in building, optimizing, and managing Google Search campaigns using best practices to maximize reach, relevance, and ROI.

Highschool Diploma

Completed a comprehensive secondary education, building a strong foundation in communication, problem-solving, and analytical thinking.

Fundamentals of Digital Marketing

Covers essential concepts in SEO, SEM, social media, content marketing, and analytics to create integrated, results-driven digital strategies.

Digital Career Blueprint

Covered core digital marketing skills including paid media, SEO, email marketing, and analytics to prepare for real-world marketing roles.

Hubspot SEO Certification

Demonstrates my ability to develop keyword strategies, optimize on-page and technical SEO, and create content plans that improve search visibility and rankings.