Reducing Bounce Rates & Driving Organic Growth for an Online Training Provider

A safety training provider saw strong referral results but struggled to convert any online visitors. High bounce rates (~60%) and low engagement on key pages meant valuable traffic wasn’t turning into inquiries or enrollments.

Role:

Digital Marketing Specialist

Period:

Jan 2024-Dec 2024

Industry:

Education/Safety Training

Challenges I Faced:

Mismatch between search intent and on-page content

Slow page load times negatively affecting user experience and rankings

Weak internal linking and poor page hierarchy

Limited lower-funnel organic content for decision-stage visitors

My Approach

SEO Strategy:

Conducted a full audit to align content with keyword intent, especially for high-value lower-funnel topics.

UX Improvements:

Restructured site navigation and page layouts for clarity and ease of use.

Page Speed Optimization:

Reduced load times via image compression, browser caching, and code minification.

Content Enhancement:

Created and optimized service and program pages for conversion, adding proof elements and clearer CTAs.

Internal Linking:

Built a linking strategy to guide visitors from top-of-funnel resources to conversion pages.

The Results:

2.4 Sec

Page Load Time Optimization

5%

Organic Lead Conversion

120%

Lower Funnel Engagement

85%

Increased Organic Traffic

Some Visuals Of My Work:

Quick Links

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